Successful transformation and change efforts require more than resources qualified to execute and deliver projects on time, on cost and on target. It is well known that the success of projects intimately depends on the ability to integrate deliverables into the organizational environment, not just boasting about of the perfection of your project preparedness, planning, execution, control and closure capabilities. Many projects unfortunately can not think beyond deliverables, instead of pursuing how the product could properly be exploited or how to beat resistance, inertia and opposition. The consequence of this short-sightedness is the very high rate of failure and underperformance of projects, standing close to 85% according to the famous Standish Group’ Chaos Report.
Awareness of what we have just discussed must be the beginning of a deep reflection among project governance bodies to think and act beyond normative project management schemes to integrate more global considerations, geared towards instantaneous and agile value creation when it comes to expectations and desires of both customers and stakeholders.This is the ability to understand what customers expect from our products, what their customers expect as well, and most importantly, what might prevent them from using these products properly in their operating environment. The products might be procedures, systems, or even labour organizations, exploited by stakeholders who will need to be influenced before, during and after the process of conducting change.
Project management has many components that are very useful to the conduct of change, which need to be addressed in a configuration integrating both disciplines.From team motivation to communication techniques to stakeholder expectations and risk management, all these areas are often addressed in both disciplines, but in a different way.The major difference is that project management directs these disciplines towards the realization of each project phase, whereas conduct of change focuses on the twin levers of adhesion reinforcement (aka buy-in) and resistance management.
As we have just seen, and thereby adding to project management, the conduct of change provides added value by enhancing the chances of success of transformation projects.Assessing return on investment in change management is a very important step to take at the beginning of each transformation project. This approach allows us to understand the benefits of these efforts, if only in terms of other benefits at risk if these efforts are not undertaken. In this sense, one of the most credible assessment methods at the international level is the ESSEC Chair of Change shows that 5% investment in change management can prevent up to 20% of delays in project delivery. This means that your investment in change management provides you with up to 15% return on total investment. These figures allow you explain budgets allocated to change management and to be able to size and deploy project diagnostics, engage tactical and strategic levers, as well as monitor transformations.